Artist brand management
WHAT IS A BRAND, AND WHY DO I NEED ONE?
Your brand is your trademark. Whether you’re a dance production company or a single performing artist, you have a brand. All small businesses do, whether they intentionally develop one or not. And if you’re running your own dance (or dance-related) career, even if you’re just getting started, you’re a small business owner.
Artist Brand Management
Our artist development services were designed for two different audiences: emerging artists and established artists (and companies), although there is some cross-over between categories. There’s no one-size fits all approach to artist development, and we’d be happy to design a customized approach that fits your budget, experience, and future goals for your career.
ABM SERVICES
- Brand Consulting
- Brand Positioning and Strategy Development
- Website Design
- Social Strategy
- Newsletters/Email Marketing
- Local Marketing Services
- Other Miscellaneous Brand and Marketing Services
OUR PROCESS
Once you contact WHP, we’ll send you the link to our client intake questionnaire. This form has two purposes. First, it tells us a little bit more about who you are, what you do, and what you’re already doing to help promote yourself. Second, it gets you thinking like a small business owner. That’s important; building a brand takes a lot of insight; the questionnaire is the first part of that. We’ll email you any follow-up questions we might have.
After we receive your form, a member of our creative team will contact you to schedule the initial consultation. At the agreed-upon time, we’ll all meet via Google+ video conferencing software (the software is free). This meeting will run between 30 and 45 minutes, and we’ll send instructions, along with a list of tips to get more from the meeting, before we meet.
During the meeting, we’ll go over the intake questionnaire, and discuss your individual goals. We’ll also provide a few tips to get you started. This is a low-cost, no-obligation meeting; even if you don’t choose to employ our services, you’ll still receive short in-meeting coaching session on how to develop your brand and better reach your audience. Within two business days of the meeting, you’ll receive a proposal on which services we think will best fit your needs, and a basic plan for how to move forward with your brand and marketing strategy.
ARE YOU READY TO TAKE THE NEXT STEP IN YOUR CAREER?
BRANDING FOR DANCE PROFESSIONALS
A successful brand starts with understanding what it is that makes you a distinctive artist, and then addresses how you share that distinctiveness with the world. Defining your uniqueness is the first step; if you don’t know what you offer to your audience that no one else can replicate, they won’t know either. In business, we call this a Unique Selling Proposition, or USP.
Once you know what makes you stand out, your next step is to communicate that to your audience. You know what your brand is; this is where you put it to work.
There are five elements that go into building your brand:
- Your performances as an artist
- Your audience, both current and prospective
- Your social media following
- Your Website
- How you market yourself
Pages
services
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Artist Development
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Arts Management
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Artist Brand Management
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Dance Production
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Dance Classes & Workshops
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Custom Services