Artist Development Services

Dance is an artform. Beautiful, compelling movement takes talent, but it also takes training and practice. It takes commitment, and a great deal of hard work. There are no shortcuts; you get back whatever you put into it.

The same is also true of being an artist entrepreneur. If you want to dance professionally, you need to know how to navigate the business side of the arts. You need to know not only how to perform, but also how to represent yourself as a professional in a very competitive industry.

It’s not easy to navigate the line connecting art and business, especially if you don’t have a business background to rely on. You need someone who can help, whether by helping you to develop a map or by leading you along the way, if you would like more guidance. If that’s you, you’re not alone. Many dancers are facing the same challenges. It’s hard to concentrate on the business side of art when you’re already giving 100% to your dance.

Let us help.

We’re more than a dance production management services company. Whole Heart Productions offers a wide range of services for both emerging and established dancers, designed to help you to either get a strong start on your career or to take your career to the next level. Whether you just need someone to help direct and analyze your current business strategy, or you’re looking for help to design your career from the ground up, contacting us is the first step in building the future you envision.

Our artist development services were designed for two different audiences: emerging artists and established artists (and companies), although there is some cross-over between categories. There’s no one-size fits all approach to artist development, and we’d be happy to design a customized approach that fits your budget, experience, and future goals for your career.

Emerging Artists

  • Professional Development
  • Leadership Development
  • Learning to promote yourself effectively
  • Audience Development Strategies
  • Identifying your niche (dance, performance, and/or teaching styles)

Established Artists and Companies

  • Social Media Marketing
  • Audience Development Strategies
  • Marketing Strategies
  • Production Management
  • Ticketing & Box Office Management