Margo’s Thoughts

If you follow my posts, you know that I’m passionate about approaching art as a business, especially if you want to make a career of it. The problem is, business is a huge area to cover. Where do you start? People go to school for at least four years to learn the basics of how […]

I love being an artist-entrepreneur. Being paid to be creative is the best career in the world, right? I love everything about it. Well, almost. Self-promotion is something that a lot of creative entrepreneurs struggle with.  I certainly empathize. I work in marketing (when not following creative pursuits), and I still feel uncomfortable trying to

Do you have a marketing plan? When an entrepreneur is starting a new business, people expect that they have a well-written marketing plan in place. And while it’s not always the case, most business owners do have a prepared marketing strategy for promoting their business. Why shouldn’t a creative entrepreneur have a marketing plan, too?

I’m a writer in my free time, and because of that, I’m a member of a few different online writing groups, places writers go to ask for advice and share ideas. One of the questions that comes up over and over again is ‘How do I market myself as an author?’, and my answer is

Confession: I can’t dance. I’m terribly uncoordinated, actually. Almost dangerously (ask me how many times I’ve broken toes just walking around my home). Which makes me a weird addition to a dance-related company, right? Except, what I don’t know about dance, I do know about business. Sulé shared his introduction post; here’s mine. Small-town Beginnings